When I saw that Dr. Kavitha Krishnan had both written a book and opened a private practice in the same year I wanted to get her on the podcast. Anyone who can pull either one of those off has something to teach us.

Kavitha had been an Occupational Therapist for a little over 20 years before she opened her own therapy business. Learn how she got started and her advice for you and your future therapy business.

Dr. Krishnana has turned 20 years of research and practice into a practical book called

The SI Solution: The Definitive Family Guide To Thriving During Sensory Integration Dysfunction.

Use promo code  StartaPractice  for a special discount

This podcast episode covers how and why to create a client persona. A client persona is simply a story you create about your potential clients. This will help you discover and target your marketing message to people who are in need of your therapy services whether they know it or not.

This exercise is what is called business 101 so don’t skip over it. You should continue to think about who your potential clients are and how best to reach them. 

Nothing happens until something happens so take action and download the free client persona form HERE.