Start A Therapy Practice Podcast (Business)


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Direct download: Audio.m4a
Category:Business -- posted at: 8:18am CST

A super smart friend of mine who is an economist once told me that he often seeks the advice of specialists. Listen in to how he maximizes this principle to get ahead in life. 

Sign up for Scott's free upcoming webinar on how to start your therapy practice.

Direct download: 2020-09-02_See_Expert_Advice.m4a
Category:Business -- posted at: 3:48pm CST

Sign up for Scott's free upcoming webinar on how to start your therapy practice.


Links mentioned in this episode:

Keep Everything

Dropbox - Cloud storage - What Scott uses

Sookasa - What Scott uses - Encrypts multiple cloud storage options like Dropbox and Google Drive

HIPAA compliance with Google Apps - Including Google Drive and Gmail - What Scott uses

Direct download: 2020-08-05_Medicaid_Audit.m4a
Category:Business -- posted at: 8:44am CST

Be sure to watch the video where I detail exactly how I do this



Direct download: 2020-07-09_SOP_RE_Video.mp3
Category:Business -- posted at: 6:36pm CST

The transcript from the podcast is below. Any grammatical, punctuation or non-sense errors are totally Google Transcriptions fault. Any brilliance is by the grace of God. 😉


My therapy business has been providing therapy for children in daycare's since 2006. When I first graduated OT school, I took a job with a developmental daycare that was in 1997. So for over 20 years, I've had something to do with therapy in a preschool, and I've learned a ton.
I created a course on how to get more daycare clients. Now, what's interesting here is when a therapist figures out my system of how to get more daycare clients they want to go Hung-Ho, all in to get as many daycare's on board with their private practice at the same time, but this is a mistake.
What I recommend in my course is that certainly you can approach multiple daycares at the same time to see if they're willing to work with you but once one of those daycares agrees to work with you, go with just that one. Focus on that one day care and if anybody else comes online interested in working with you ask them to wait just a little bit because you're busy. You've got another day care that you're trying to provide this service for.
Now that seems a little bit counter intuitive.  Why don't I get as many kids as many daycares as many preschools online at the same time? Here's the reason. You're going to overextend yourself and you're going to get too busy. You're going to stretch yourself too thin when you're trying to do all this good stuff for multiple locations. You're going to fail, you're going to slip and those daycares are going to notice.  Once they notice they're going to think, "well, this therapist is really slacking" and they're not going to invite you back. You don't want to burn that bridge. That's why you want to do one at a time. Do a good job at that one place all the way through before you go to the next day care.
So my advice to you is to not stretch yourself too thin. Don't promise the world to these different daycares that you can make this happen for their daycare because if you don't have the time to allocate to all these different facilities the daycare is not going to invite you back and that's going to ruin your reputation in your area. And guess what?  You live and die by your reputation in the world of business. Focus on one daycare. Do it really well from start to end. 
I have a course on how to get more daycare clients. I show you exactly how to do this. I give you all the tools that I use  and walk you through and help you follow through with it. 
Go over to You can sign up for this course. It's a live course. It's a multi lesson course. I have to limit enrollment because it's live and I want to make sure that I give good attention to each of the therapist who attend Go to 
If you have any questions, let me know. Alright until next time Godspeed to you and your practice.
Direct download: Audio_For_Podcast_Edited_2-24-20.m4a
Category:Business -- posted at: 1:48pm CST

For more information about the course on how to get more daycare clients
A live multi lesson course with step by step instructions and tools. 
Whether you already have a private practice or want to start one.
Direct download: Audio_Edited_for_Podcast.m4a
Category:Business -- posted at: 10:52am CST

Sign up for the course on how to do this at

Direct download: 2020-02-10_Daycare_step_1_Approach_-_Podcast_Version.mp3
Category:Business -- posted at: 7:21pm CST

How can we Market ourselves to this potential Market? I think First we have to point out the difficulties that this new technology will bring. We can start creating innovation of how to merge the technology with a real physical activity.  I think that that's a perfect place for a therapist to be. It's the internet of things. IOT
Can we capitalize on how the overwhelming lure of technology is going to cause real health and mental problems? Maybe real life activities like planting a garden that's a real activity that therapist can engage in with their clients with their potential clients. That's where I'm challenging you as therapists to engage our future therapy. 
Therapists must point out the pitfalls with the technology and merge the technology with real-world activities. A lot of this is about accountability. Can we help our clients be accountable to what we're assigning them with their goals to break away from the technology?
Can we help our patients have a healthy interface with the technology? How are we going to help them be accountable with that? That's a therapist role. That's a niche for you as a therapist in private practice.
Sign up for my free webinar on how to start your own therapy business at
Direct download: 2020-01-14_Tech_AI.m4a
Category:Business -- posted at: 3:51pm CST

Your therapy business is meant to do one thing. Listen in for an Epiphany. 

Do these 3 things:
  • Go get my free tools and checklists at the website
  • Subscribe to this channel and my podcast
  • Hit the like button
Register for my upcoming training on how to start your therapy practice
If post a comment and do not receive a response, feel free to email me  Scott at
Direct download: 2020-01-06.m4a
Category:Business -- posted at: 4:15pm CST

If you do this one thing you will be successful in private practice.


Register for my upcoming training on how to start your therapy practice
#bizpt #bizslp #bizot #ot365 #slp #slpeeps #therapybiz #physicaltherapy #occupationaltherapy #speechtherapy #therapy 
#otstudent #studentot #occupationaltherapystudent #futureot #slpstudent #studentslp #futureslp #ptstudent #studentpt #futurept
Direct download: 2018-12-21.m4a
Category:Business -- posted at: 9:33am CST

Money is the root of all evil, right? NO, the LOVE of money is the root of all evil. 


You're in business to make money. Money is a tool that you can and should do good with. I have some more thoughts on money in this episode. 


Register for the Webinar at 
Scott has more help for you at is where you can get free forms, tools and guides to start and run a therapy practice.
Don't forget to subscribe to Scott's PODCAST. It's called Start a Therapy Practice
Follow me on Instagram where I like to have a little fun and give you motivation and ideas
Want to learn more about starting or improving your private practice? is where you can get free forms, tools and guides to start and run a therapy practice.
#bizpt #bizslp #bizot #ot365 #slp #slpeeps #therapybiz #physicaltherapy #occupationaltherapy #speechtherapy #therapy 
#studentot #otstudent #slp2b #slpstudent #studentslp #ptstudent #studentpt #futurept #futureslp #futureot
#smallbiz #entrepreneur #marketing #otpodcast #ptpodcast #slpPodcast #Podcast #smallbizPodcast 
Direct download: 2019-10-02_-_STP_Make_money.mp3
Category:Business -- posted at: 3:00am CST

Some thoughts of the 20% of what you do for your business that provides 80% of your success. 

Direct download: 2019-10-01_-STP_80_20_rule.mp3
Category:Business -- posted at: 2:00am CST

Did you know that I'm an impostor? Yep, we all feel this way at some point. Here's my thoughts on impostor syndrome. 

Be sure to follow me on social media





Sign up for the upcoming FREE Webinar
Follow Scott On   Facebook   Instagram   Twitter   Youtube


#bizpt #bizslp #bizot #ot365 #slp #slpeeps #therapybiz #physicaltherapy #occupationaltherapy #speechtherapy #therapy #pediatrictherapist #schoolslp #schoolot
#otstudent #studentot #occupationaltherapystudent #futureot #slpstudent #studentslp #futureslp #ptstudent #studentpt #futurept #schooltherapy #schooltherapist
#smallbiz #entrepreneur #marketing 
#otpodcast #ptpodcast #slpPodcast #Podcast #smallbizPodcast 
Direct download: 2019-05-23_Not_Good_Enough-Imposter.mp3
Category:Business -- posted at: 5:14am CST

Direct download: 2019-07-30_Audio.mp3
Category:Business -- posted at: 8:29am CST

Register for Scott's upcoming training on how to start your therapy practice


Alex has a different kind of business. He is teaching workshops and consulting with clinics and other facilities about their sensory spaces. Check out his website Sensory Digest.


Connect with Alex on Instagram and Facebook and Linkedin


Growing up in Michigan, Alex always knew he had a strong calling for helping others. While struggling with Sensory Processing Disorder himself, he knew that he wanted to help others dealing with the same obstacles he was facing everyday.


Not knowing what Sensory Processing Disorder was back then, Alex became his own therapist by exploring Sensory Integration inspired therapeutic activities. It was natural for him to not only help himself but also his friends and family. At a very young age Alex knew he would help people improve their quality of life while making it fun and therapeutic, and that is exactly what he is doing today!


Alex, his wife and two children live in Gig Harbor, Washington after living in Denver, Colorado for five years. His favorite activities are spending time with his family, and exploring the Pacific Northwest!

Direct download: Alex_Sensory_Digest_Podcast_Edited.mp3
Category:Business -- posted at: 10:29am CST

Register for the Webinar at 
Scott has more help for you at is where you can get free forms, tools and guides to start and run a therapy practice.
Don't forget to subscribe to Scott's PODCAST. It's called Start a Therapy Practice
Follow me on Instagram where I like to have a little fun and give you motivation and ideas
Want to learn more about starting or improving your private practice? is where you can get free forms, tools and guides to start and run a therapy practice.
Direct download: 2019-06-04_Funnels.m4a
Category:Business -- posted at: 11:27am CST

To get more referrals you need to be more helpful. Consider who you can help in your town that provide a service or product to your potential clients. Here's how it's done. 

Direct download: 2019-04-05_Shark-Pilot_Fish.mp3
Category:Business -- posted at: 4:24pm CST

The wealthy and successful and those who want to be are looking for real life interaction for themselves and their kids. There's a niche here.

Register for my upcoming training on how to start your therapy practice
Direct download: 2019-04-05-C_Rich_Niche_Screens.mp3
Category:Business -- posted at: 2:00am CST

Pay attention and write down questions that you get from your clients or potential clients. Answering these questions in a written guide can be a powerful tool to help potential clients choose you. 


Be helpful!

Direct download: 2019-04-05_Creating_Guides.mp3
Category:Business -- posted at: 7:47am CST

Cheri's mission is to educate teachers, schools, parents, and related professionals about dysgraphia and provide strategies to improve it and the educational system.


Her private practice niche is a growing one along with dyslexia. Cheri and Scott talk about the differences and similarities of dysgraphia and dyslexia.


We also talk about how to target and help parents choose you to help their child with these difficulties. 


Be sure to check out Cheri's website


Follow Scott on instagram


Check out the links mentioned on this episode at


Direct download: 090_Dysgraphia_Consultant_Cheri_Dotterer.m4a
Category:Business -- posted at: 6:34pm CST

Academy enrollment is open until April 21st. 
Register for the FREE Training at
Here is some of what I will cover:
  • Should you incorporate and how
  • What's an NPI and EIN and why you will need them and where to get them
  • Is a Facebook Business page enough or do you need a website
  • What to have on your website
  • How to find clients
  • What type of insurance will you need
  • How to know what to focus on first
  • Do you need EMR software for progress notes and billing
  • How much money is it going to cost you
  • What should you name your business
  • What about a logo
  • Can you use your phone as your business phone
  • How to use Google
  • What about the competition
  • Where to open a clinic
  • Where to look for referrals
  • How to ask for referrals
  • My secret sauce to get people to choose you
  • ...And More - Plus your questions answered
Direct download: 005_-_2019-04-15_RFP.m4a
Category:Business -- posted at: 1:49pm CST

Jayson Davies is a school based Occupational Therapist with a Podcast and a ton of tools and resources. Listen in as we talk about school based therapy and how he can help you be a better therapist and get CEU's by listening to the OT School House Podcast.


Jayson has some great resources. I really like his guide to OT practice guidelines for school therapy and his gray space paper package. Both of these and more are FREE HERE.


I had the privilege of being a guest on the OT School House Podcast. Have a listen to appearance HERE.

Direct download: 89_OT_School_House.m4a
Category:Business -- posted at: 11:48am CST

Business cards are one of your best marketing tools. Even if you don't have a business yet you should have a business card. 


I tell you my secrets of what to have on your business card and how to use a business card to get more clients. Plus, where I buy my cards.


Are you using business cards in a unique way to get clients? Let me know what you're doing?


Be sure to sign up for my upcoming webinar on how to start your therapy business. Go to



Direct download: 88_Business_Cards.m4a
Category:Business -- posted at: 6:33pm CST

I paid someone $1,000 to create the first version of my practice website back in 2005 back when the internet was new and shiny. 


The next version I used Wordpress and created it myself. Now I have gone back to hire someone to re-create my practice website using Wordpress. This will give me the ability to tweek it and give me total control of my website. 


I'm also re-doing the website. Be sure to check out Podcast #67 where I give more detail about what to have on your practice website and go by to get my free website checklist. 


Register for the upcoming FREE Webinar on how to start your therapy practice at



Direct download: 2019-02-11_STP_Audio_for_Libsyn.m4a
Category:Business -- posted at: 5:11pm CST

Suggestions on creating your own referral form to give to a doctors clinic. We discussed this in our monthly Mastermind in the Academy of Private Practice. Academy enrollment opens soon.


Follow on me on Instagram and Facebook. My handle is Star aTherapyPractice - Go to the website for free tools, actionable articles and videos -  ebook, Academy.

Direct download: 2019-01-28_Audio_For_Podcast.m4a
Category:Business -- posted at: 6:21pm CST

Jeremy Sutton has owned a private, insurance-based clinic since 2015 with his wife. Listen and learn what he thinks about buying an existing practice compared to starting from scratch. We also talk about why he has taken the approach of being a “servant” to his clients and how he does that.


Connect with Jeremy on Facebook and Instagram


Be sure to listen and subscribe to his podcast The Servant PT Podcast where he shines light on other servant leaders! Jeremy is also the author of “Symptom Free Neck”. His PT business serves women over 50, but he also has a passion for helping other professionals who are recovering from anger and burnout!  #Keepmovingforward


Other Links Mentioned:


Heno EMR


Dave Ramsey Financial Program

Direct download: 08620Jeremy20Sutton20-20ServantPT.m4a
Category:Business -- posted at: 10:19am CST

Paul Potter has been a mentor of mine since I stepped into the world of helping others like you start and run a therapy business. In this episode Paul teaches you how to have conversations that will help you gain trust and get more referrals.


 Get Paul’s FREE 5 step guide by clicking HERE


Paul Potter is a physical therapist and mentor who lives in Lincoln, Nebraska, with his wife, who is also a therapist. They have four daughters. For more than 35 years, he successfully managed his own private practice. He now shares his knowledge and experience through teaching and mentoring therapists who want to have their own practices. His website helps therapists achieve professional and financial freedom. Connect with Paul on his website or on LinkedIn

Stories, tips and insights to improve your private practice game in about 10 minutes. As I go about my day I record thoughts that are going to make you better at life and private practice. 
Follow on Instagram and Facebook search Start a Therapy Practice - Go to the website for free tools, actionable articles and videos -  ebook, Academy.
Direct download: 002.m4a
Category:Business -- posted at: 10:09am CST

When I saw that Dr. Kavitha Krishnan had both written a book and opened a private practice in the same year I wanted to get her on the podcast. Anyone who can pull either one of those off has something to teach us.



Kavitha had been an Occupational Therapist for a little over 20 years before she opened her own therapy business. Learn how she got started and her advice for you and your future therapy business.


Dr. Krishnana has turned 20 years of research and practice into a practical book called


The SI Solution: The Definitive Family Guide To Thriving During Sensory Integration Dysfunction.


Use promo code  StartaPractice  for a special discount

Direct download: 084_Kavitha_Krishnan_OT.m4a
Category:Business -- posted at: 3:32pm CST

Stories, tips and insights to improve your private practice game. 
Thoughtful snippets that are raw and encouraging in 10 minutes or less
Think of it as Instagram stories for your earbuds
Direct download: 001.m4a
Category:Business -- posted at: 9:30am CST

This podcast episode covers how and why to create a client persona. A client persona is simply a story you create about your potential clients. This will help you discover and target your marketing message to people who are in need of your therapy services whether they know it or not.


This exercise is what is called business 101 so don’t skip over it. You should continue to think about who your potential clients are and how best to reach them. 


Nothing happens until something happens so take action and download the free client persona form HERE.

Direct download: Client20Persona.m4a
Category:Business -- posted at: 9:13am CST

Greg Todd is going to get you pumped up in this episode. He's a go getter and it's going to rub off on you. If you're not already following Greg on social media I highly suggest you do so. 


Greg is the co-owner of Renewal Rehabilitation in Wesley Chapel and Hyde Park. Greg serves as a consultant to over 12 medical and technology companies. He also lectures at universities and business seminars. 


Be sure to check out Greg's website where he has all kinds of free stuff to help you with your therapy practice. 

Direct download: greg-todd-podcast-finished.m4a
Category:Business -- posted at: 11:58am CST

What's the best way to take and process a credit card payment? On this episode Tom Cooley of Card Connect and I discuss the rules and best practices. 


Be sure to download the free Card of File Template and check out the special offer that Card Connect has for your therapy business.

Direct download: 81_Taking_Payments_-_Card_Connect__Tom_Cooley.mp3
Category:Business -- posted at: 6:57pm CST

Tomeico Faison is the owner of Therapeutic Solutions in North Carolina. She started her therapy business by performing a market analysis to see what needs were going unmet in her area. Listen in and learn how Tomeico launched and grew her practice.


If you would like to schedule a FREE consultation with Tomeico check out

Direct download: Tomeico_Faison.mp3
Category:Business -- posted at: 2:37pm CST

Direct download: Podcast_79.mp3
Category:Business -- posted at: 7:11am CST

Direct download: Podcast_78.mp3
Category:Business -- posted at: 4:39am CST

Direct download: Podcast_77_Tony_Maritato.mp3
Category:Business -- posted at: 10:33am CST

Direct download: Podcast_76_Bert_and_Scott.m4a
Category:Business -- posted at: 10:00pm CST

Live by discipline, not by default is what I have on the back of my business card. Discipline is what was instilled in me when I was in the Army.



Business and sports are often looked at as simulated war. There are strategies and tactics. Positioning, training and most of all leadership. Listen in to some military “secrets” that will help you in your private practice.



If you like military flavored podcasts about business and life check out Jocko Podcast.



I mention a commencement speech by a Navy Seals commander. Watch that HERE.

Direct download: Podcast_75_Military_Experience.m4a
Category:Business -- posted at: 7:45am CST

One of my most favorite things to do is to have one on one strategy sessions with members of The Academy of Private Practice.


Shannon will open her therapy practice within the next 6 months. She agreed to let me share her strategy session with you on this podcast episode.


Be sure to check out the FREE GUIDES that I mention in this podcast.


October 25 – 30 will be open enrollment to the Academy of Private Practice.


After that, enrollment will happen in January – June – September each year.

Direct download: 074_Strategy_Consult_Academy_Member.mp3
Category:Business -- posted at: 7:18pm CST

Allison Occupational Therapy practice is called My Midwest Therapy. She works mainly in early intervention in the state of Missouri. She started a podcast this year called Milestones.


  • How she started her private practice in early intervention

  • How she marketed her services to those in charge of the early intervention program

  • What the paperwork for early intervention looks like for her

  • How she does EI billing

  • Why she started a podcast called Milestones

  • Who she initially targeted for her podcast and who actually listens

Direct download: 073_Allison_Carter_OT.mp3
Category:Business -- posted at: 6:32pm CST

Direct download: 072_Deborah_Davidson.m4a
Category:Business -- posted at: 1:44am CST

Direct download: 072_Deborah_Davidson.m4a
Category:Business -- posted at: 12:50am CST

Telemedicine Telepractice & Teletherapy for Physical, Occupational & Speech Therapy. 

Whatever you call is we cover the rules, tools and how to in this episode. 



Just for you, BlueJay Engage TelePractice is offering

$9.99 per month for the first 3 months

Cancel at any time.

Use Discount Code AB4M at Checkout


Get BlueJay


Click HERE to learn more about BlueJay.

Direct download: 071_TeleTherapy.mp3
Category:Business -- posted at: 6:30pm CST

What happens when three Speech Therapists who each have their own private practice clinics come together and write a “How To” book? You get a really useful tool. The authors share some really great insights about private practice in this episode.


The book is called Putting Your Dreams To Work. Keys To Setting Up Your Therapy Practice. The authors are Adrienne Fuller, Pamela Rowe, and Natasha Carby-Joseph,


This book doesn’t take anything for granted. It explains the most basic set up tasks and goes into marketing and even provides forms that each of the therapists uses in their clinics. Be sure to check out their website and join their Facebook Group

Direct download: 70_Therapists-Corner_.m4a
Category:Business -- posted at: 3:03pm CST

Direct download: 70.m4a
Category:Business -- posted at: 8:21pm CST

Direct download: 069_Insurance_-_Signing_Up_to_be_in_Network.m4a
Category:Business -- posted at: 9:36am CST

Direct download: 68.mp3
Category:Business -- posted at: 12:31pm CST

Direct download: 67.m4a
Category:Business -- posted at: 8:43am CST

Category:Business -- posted at: 9:18pm CST

Menie Pagomenakis is from Greece and spent her high school and college years in New York. She now owns a private practice in Dubai. Listen it to learn how she started her clinic in the United Arab Emirates.


After Menie and I corresponded through email a few times about her private practice I had to get her on the podcast when I learned she was in Dubai. If you have a sense of adventure, Menie shares with us how to find a therapy job in Dubai.


Menie obtained her Speech Communication Disorders degree from Brooklyn College in New York. She also has a degree from Teacher’s College, Columbia University in bilingual education development which allows her to practice as a Greek-English Bilingual Speech Therapist.

Direct download: 066_Menie_Pagomenakis.mp3
Category:Business -- posted at: 2:17am CST

Daneen Grooms, MHSA, is ASHA’s director of health reform analysis and advocacy. Her focus is on advocating for the inclusion of audiologists and speech-language pathologists in health reform initiatives, including alternative payment models.


She is liaison to the Center for Consumer Information & Insurance Oversight and the Center for Medicare and Medicaid Innovation in the Centers for Medicare & Medicaid Services (CMS).


This episode is not just for Speech Therapists. Daneen visits with Scott about how current and future healthcare changes are affecting not only therapy but private practice.



Direct download: 065_Daneen_Groomes.mp3
Category:Business -- posted at: 10:12pm CST

A group of OT students at Huntington University in Fort Wayne, IN contacted me to ask for an interview for a class project they were working on. I really enjoy talking to therapy students and was glad to help out.

The group of students wanted to ask me about my entrepreneurial ventures. I love talking shop and I really enjoyed talking to this great group of students. The future is going to be very bright if there are more like these students in the pipeline.


Here is some of what we cover:

  • How has my education as an OT helped develop my entrepreneur skills

  • How did I get started in private practice

  • How did I grow my practice

  • Why did you start this website and podcast

  • What advice do you have for a new entrepreneur


Here is who was on the call from Huntington University:

  • Meadow Deason, OTDS

  • Madison Deloney, OTDS

  • Carter Maples, OTDS

  • Jane Marshall, OTDS

  • Mary Anderson, OTDS

Direct download: 064_Huntington_College.mp3
Category:Business -- posted at: 12:25am CST

Nate Kloosterman was the second therapist to buy my ebook How to Start and Run a Therapy Practice. I was flattered when he contacted me in the early stages of starting his therapy practice to bounce some ideas off of me.


Have a listen and see how Nate has created a brick and mortar PT practice that is holistic in its approach and personal in its service. I really like what he is doing.


Nate is offering a health coaching system as part of his wellness program at his clinic and he is willing to help other therapists implement a turnkey Health Coaching program similar to his. Just email him at


Nate is a family man with great faith and is just an all-around great guy.



Physio Point Therapy – Nate’s practice


OT Potential – Products and resources for OT’s (Check out the cool T-shirts)


ASHA On-line conference: Growing a Thriving Private Practice – Scott is a sponsor


Here is what we cover:

  • His initial expectations of private practice. What he got right and wrong


  • How he transitioned from working for someone else full time to private practice


  • How he markets now to find new patients


  • What’s his competition like


  • What EMR he uses


  • His holistic approach to therapy


  • His other treatment techniques

Direct download: 063_Nate_Kloostermans_Physical_Therapy_Practice.mp3
Category:Business -- posted at: 1:38pm CST

Paul Potter has been a personal friend of mine for some time now. Recently he and I hung out at the WebPT Ascend conference in Ft. Worth, Texas.


He tried to get me to sit on one of the live bulls in front of the Stock Yard rodeo arena. I’m from Arkansas. I let him know this wasn’t my first rodeo.


Paul knows what it’s like to begin a start-up for less than $100 when he lacked the necessary finances and self-confidence.


He experienced what it’s like to start all over when devastated by a life-threatening diagnosis.


After managing his own private practice for over 35 years Paul knows how valuable it is to have the support and guidance from family, friends and experienced mentors. 


Now he has created a course to help therapists start a cash practice. Click to check out Paul’s Cash Practice From Scratch Course.



Paul is a Physical Therapist who lives in Nebraska with his wife, who is also a PT. They have four daughters. For more than 35 years he successfully managed his own private practice. He now guides therapists on how to start up their own practice at his website and podcast.


Paul created the Cash Therapy Success Academy because he believes in the power and impact of therapy entrepreneurs creating small business. Therapy provided in large organizations is essential and make no mistake we need it. But the real magic begins with entrepreneurs – born with the unique gift to build successful businesses.


The Cash Therapy Success Academy exists to help entrepreneurs like you create a fulfilling and profitable practice for yourself and those you care about. We provide quality resources and training through courses, books, and coaching found on the blog and Cash Therapy Success Academy.






Cash Practice Tools & Resources - FREE 



Cash Practice From Scratch Book - First Chapter FREE



Take Paul's Therapy Biz Quiz - Are You Ready To Start A Therapy Biz?



Paul's Functional Freedom Podcast



Fun Testimonial Scott and Paul did for Tom Kruse PT 


FREE Chapter


Cash Practice From Scratch Course Description:


The Cash Practice From Scratch Course uses real world advice to help you quickly turn your practice idea into a viable niche practice. You’ll receive step-by-step guidance on starting a cash practice from scratch without spending boatloads of money.


The Cash Practice From Scratch Course will teach you another way to build your dream practice. Instead of spending thousands dollars and countless hours on setting up your business that you're not sure will work we take a different approach.


Instead of building your entire practice before you see your first patient you will create a practice pilot to discover what your ideal clients want from you and are willing to pay. You will learn how to build momentum for your practice launch will patients and key influencers who will support your launch.


The Cash Practice From Scratch Course is the best strategy to start your own business with the least amount of risk and cost. You’ll create a solid Pre-Launch foundation strategy and utilize only the essential business systems to get your practice off the ground fast.



Module One- Destination

  1. Who am I?

  2. Where have I been and where am going?

  3. Why do I want to go there?


Module Two- Mission Plan

  1. Who am I going to serve?

  2. How am I going to make their lives better?

  3. Is there a market?


Module Three- Launch Pad

  1. Who will support me?

  2. How will people find me?


Module Four- All Systems Are Go

  1. How do I run a business?


Module Five- Lift Off

  1. How do I get noticed?

  2. How do I make a profit?


Module Six- Outer Limits

  1. How do I provide exceptional value?

  2. How do I grow?



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Direct download: 062_Cash_Practice_From_Scratch_with.mp3
Category:Business -- posted at: 12:35pm CST

Brandon Siegel joins Scott today to talk metrics and Key Performance Indicators (KPI). Between Brandon and Scott a ton of number crunching happens behind the private practice scenes.


Be sure to click on the Links button below to check out all we discussed.

Direct download: 061_What_To_Track_in_Your_Private_Practice.mp3
Category:Business -- posted at: 11:08pm CST

Kelly Ott has a Speech Therapy practice that is out of network with everyone.


Her practice is called Speech Pathology Services which is located in central Missouri. Listen in to see how she built her business and some unique ways she gets paid. 


Kelly and Lara Wakefield also have a website called S.M.A.R.T.E.R Steps that educates therapists on how they can achieve federal and state compliance while completing IEP’s. 

Direct download: Kelly_Ott_Speech_Therapy_Cash_Business.mp3
Category:Business -- posted at: 11:59am CST

Massage therapy was not Dave's first career choice. Dave is also an engineer. He spent his engineering days in Fortune 500 companies. Now he has his own full-time Massage Therapy business called Strategic Wellness Services.


After Dave received a fabulous massage treatment while on vacation he decided he wanted to offer the gift of massage treatment to others.  He became a licensed Massage Therapist and now offers massage treatments along with wellness and ergonomics to corporations.


Here is some of what we cover:

  • What social media to use for generating corporate contacts to generate leads.

  • What licensing/certificates/insurance/etc are needed to work in a corporate environment.

  • How to market your chair/table massage business with corporations.

  • How to hire/interview contractors/employees (licensed therapists) for corporations.

  • What specific services make sense to offer corporations (chair/table massage, ergonomics, etc).

  • How to retain corporate clients.

  • What is the difference between private vs corporate clients?

  • How to schedule corporate clients and keep them on the calendar.

  • When is the best time to market to corporate clients?

  • What are the Female vs male therapists in a corporate environment?

  • How he chose his practice name.

  • How to get free help from your local university business department.



Direct download: 059_Dave_Guzman.mp3
Category:Business -- posted at: 9:06am CST

Verlencia Millet is the founder and owner of Herzel Speech Therapy near New Orleans, LA. She works full time in the school system and operates her private practice after school hours.


Verlencia is maximizing her website and blog to position herself as an authority in Speech Therapy in her geographical location.


Here is some of what we cover:

  • Why she decided to start a private practice

  • What steps she took to start a private practice

  • How she gets reimbursed for services

  • What type of parent education she provides

  • Some of the tools she uses in her practice

  • How and where she advertises

  • How she spreads the word about my private practice that’s meaningful

  • Her tips for speech-language pathologists/therapists who are considering starting a private practice


Direct download: 058_Verlencia_Millet.mp3
Category:Business -- posted at: 11:30am CST

Brandon is the Executive Director at Every Child Achieves & Wellness in southern California. For the past eight years, Brandon has been empowering an interdisciplinary team of over 100 therapists.


Brandon also guest lectures at therapy conferences and university therapy programs. Brandon comes from the business side of private practice. Listen in and I think you will agree that he is a wealth of knowledge when it comes to the following subjects:



  • Scaling a practice the right way

  • Human Resource Guidelines

  • Contract vs Employee

  • Choosing which insurance to be in network with

  • Tracking outcomes and due dates

  • Why his practice stopped seeing adult clients

  • The future of therapy and healthcare

  • How to view the competition

  • What new practice owners should be aware of

Direct download: 057_Brandon_Seigel.mp3
Category:Business -- posted at: 1:20pm CST

Melissa LaPointe is a pediatric occupational therapist, a social entrepreneur, a Restorative Exercise Specialist, an educator and a thought-leader in women’s health. From her private practice sprang Strong Beginnings, an innovative social enterprise based out of British Columbia, Canada.


She is applying new tools and approaches to work that government has traditionally done. This is a big reason I enjoyed hearing what Melissa is working on. People need more choices in healthcare.

Direct download: 056_Melissa_LaPointe.mp3
Category:Business -- posted at: 11:37am CST

Alexis has spent some time working as a traveling therapist. From that experience, she was motivated to help other therapists and professionals to maximize their skillset to serve their clients more meaningfully.


You are going to want to connect with Alexis on Facebook and see what she is doing with Facebook Live to help you be a better therapist.


Links is where you can catch Alexis live video casting.


Instagram – Follow Alexis


If you would like to receive updates via email from Alexis about upcoming tools, courses and strategies click HERE.

Direct download: 055_Alexis_Joelle.mp3
Category:Business -- posted at: 12:28pm CST

Letha Marchetti has a private practice in San Rafael, California. Listen in as Letha explains how her focus on trauma recovery and neurological disorders has propelled her practice.


Letha is also an author. Learn how she uses her book Dragons to Daisies to generate referrals and position herself as an authority. 


Here is what we cover:

  • How to approach referral sources to get referrals

  • How choosing a niche has propelled her practice

  • How her public speaking generates referrals

  • How she uses her book to generate referrals

  • Her training website

Direct download: 054_Letha_Marchetti.mp3
Category:Business -- posted at: 2:00pm CST

Question from a practice owner: “What is the best way to approach a doctor to ask them to send me referrals?”


This is not the first time I have seen this question. First, I want to point out that the question is flawed. My answers, which I give in this podcast, are like President John F. Kennedy’s quote:  “Ask not what your country can do for you, ask what you can do for your country.” Just insert “potential referral source” for the word “country.”


Be sure to track your efforts with my free networking spreadsheet.

Direct download: 053_How_to_Approach_Referral_Sources.mp3
Category:Business -- posted at: 8:42pm CST

Joe Sanok is a mental health counselor. His private practice is in Michigan. Joe is also a business consultant, and podcaster.


Joe has the #1 podcast for private practice counselors and it's called The Practice of the Practice

Direct download: 052_Joe_Sanok.mp3
Category:Business -- posted at: 12:16pm CST

Gordy Rogers, a graduate of Yale and Columbia, is also ChiefScientific Officer of Articulate Technologies, Inc. the companybehind Speech Buddies™, the revolutionary system for treatingspeech disorders.


Gordy also helped create, the first onlineMarketplace for parents to find and book appointments with localspeech professionals. If your a Speech Therapist you can listyourself for free on to help potential clientsto find you.


Gordy is an internationally renowned speaker and expert onspeech disorders and a frequent contributor to industry-relatedconferences and peer-reviewed publications.

Direct download: 051_Gordy_Rogers_SpeechBuddy.mp3
Category:Business -- posted at: 12:08pm CST

I celebrated my 10th anniversary of private practice and the 50th episode of the podcast almost at the same time this month. It seemed a great reason to bring my family on to talk about private practice. 
My wife and I talk about the pros and cons of private practice when we first started and then as we grew. We also bring in our kids and ask them what they think of the family business. My dog even makes an appearance. 
At the end we give some details about The Academy of Private Practice which is were you can learn about how to start and grow a practice. There is nothing else like it in scope and in value.  
Direct download: STP_Podcast_Family_Needs_itunes.mp3
Category:Business -- posted at: 2:30pm CST

Amberlynn Slavin is an Occupational Therapist and while in OT school she had an idea for an app to help kids with writing difficulties. Her husband Ben assisted her in finding someone to develop the SnapType app.


Listen in as they explain how they went from knowing nothing about creating an app to having the SnapType app in the app store with half a million downloads.


Here is what we cover:

  • How the idea of the app came about

  • Where they found an app developer

  • What the SnapType app does

  • How they spent only $300 to see if it would work

  • What they did to monetize the SnapType app

  • Tips for creating an app

Direct download: 049_Ben_and_Amberlynn_Slavin_-_SnapT.mp3
Category:Business -- posted at: 9:43am CST

Katie Schwartz is a Speech Therapist who has a private practice called Business Speech Improvement where she helps her clients communicate better in a corporate or business type of setting.


A few of the areas that she works on with her clients are:

  • Accent modification

  • Presentation skills

  • Rate of speech

  • Listening skills

  • Small talk strategies

  • And more.


Katie was also the founder and past president of Corporate Speech Pathology Network (CORSPAN) which is an international organization where members share ideas and client referrals.


Here is what we cover:

  • How Katie got started in executive coaching

  • How therapists can start an executive coaching business

  • Rules and regulations for therapists who want to treat across state lines

  • CORSPAN - Corporate Speech Pathology Network - What it is and how to join

  • What types of clients she treats

  • What a treatment session looks like

  • How she finds new clients


Direct download: 047_Katie_Schwartz.mp3
Category:Business -- posted at: 11:41am CST

Hallie Bulkin is a Speech Therapist and founder of Little Sprout Speech Therapy in the Maryland/DC area.

She wrote an article in the ASHA Leader Magazine about having a baby while owning a private practice. Hallie also produces short instructional videos to promote her private practice.


Here is what we cover:

  • How she coordinated having a baby while still running her private practice

  • Personal service comes before everything

  • What she learned from her time working for the state agencies

  • What EMR she uses and why

  • Where she does most of her on line marketing

  • How to find therapist to hire

  • How Hallie conducts an interview

  • Why and How she creates therapy videos

  • The products she sells through her website



 Hallie's article in ASHA Leader Magazine

Hallie's Facebook Page

Contact Hallie

Little Sprout Speech - Hallie's private practice website

Little Sprout TV - Hallie's videos


Books Hallie Recommended

Eat That Frog 

The Magic of Thinking Big (This is on Scott's must read list)

Entreleadership by Dave Ramsey

Failing Forward by John Maxwell


The Tipping Point by Malcolm Gladwell


Psycho-cybernetics by Maxwell Maltz


Lean In by Sheryl Sandburg


Follow Scott 


Follow on Twitter


Facebook - Start A Therapy Practice Page


Facebook - Scott's Personal Page


YouTube - Subscribe to Scott's channel and get video tips


Link up on Linkedin


Follow on Google Plus


Follow on Pinterest


Check Out Scott's Great Resources


Ecourse - Video Based Course - Start and Run a Therapy Practice


Ebook - Start and Run a Therapy Practice


Use My Therapy Note


Free Forms - Used in My Clinic


Free Marketing PDF Download


Free Client Tracking EMR Spreadsheet


FREE Ebook - What 150 Practice Owners Know - Get the Ebook by Taking My Survey - MUST have a private practice


Buy Survey Ebook - If you are not in private practice but want a copy of the Survey Ebook


Subscribe to Podcast on itunes and leave a review


Subscribe to Podcast on Stitcher


Direct download: 046_Hallie_Bulkin.mp3
Category:Business -- posted at: 7:21am CST

Dr. Joe Simon is a Physical Therapist who has been in private practice for over 15 years. He also has a website and podcast that helps other healthcare professional with their private practice. The Private Practice Business Academy was created to help healthcare professionals (Doctors, Dentists, Physical Therapists, Massage Therapists) with business strategies, marketing , staff training etc... Be sure to check out the links below.


Here is what we cover:

  • How Joe got started in private practice

  • His take on being a cash based practice

  • What Joe learned by working for other private practice owners

  • Systems and automation to grow your practice

  • Hiring staff and therapists

  • How to get more clients

  • His Private Practice MBA book

  • What he did the year he lost both his house and practice in a hurricane

Direct download: 045_Dr._Joe_Simon.mp3
Category:Business -- posted at: 8:50am CST

Stacy Menz is a pediatric Physical Therapist in the San Francisco bay area. She owns and operatesStar Fish Therapies which provides Physical Therapy, Occupational Therapy and Speech Therapy. 


Here is what we cover:

  • Her path to private practice

  • How she initially found private practice clients

  • How the Early Intervention program works in her state

  • How Stacy does marketing

  • Her referral sources

  • How her therapists write progress notes

  • What EMR she is using

  • How she does billing

  • How and why she does group classes

Be sure to check out the website for links we mention

Direct download: 044_Stacy_Menz.mp3.mp3
Category:Business -- posted at: 8:38am CST

Paul Gough is a Physical Therapist / Physiotherapist who has been in private practice since 2007. Paul currently has 4 clinics in the UK.


The is where he helps other PT’s in the United States and UK market their private practice directly to potential clients in a systemized and unique way.


Here is what we cover:

  • The private practice marketing golden rule

  • Paul’s cash based private practices

  • How to cure a stagnate private practice

  • How to find potential clients

  • How to follow up with potential clients

  • Tools Paul uses to market his private practices


Links - Paul's consulting website where he helps other PT's market their private practice
- Paul's private practice clinics website


Paul's Youtube Channel


Infusionsoft - The email marketing tool that Paul uses for marketing his practice


Convertkit - The email marketing tool that Scott uses for marketing his practice (affiliate link)


Mailchimp - Another email marketing tool


Survey MonkeySurvey software to survey potential clients or anyone else


Schedule Once - Scheduling software Scott uses


Book - Essentialism: The Disciplined Pursuite of Less


Book - Predictably Irrational - The Hidden Forces That Shape Our Decisions


Book - The 4 Hour Work Week


Book - Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out Perform, and Out Earn the Competition


Dan Kennedy Marketing Books




Follow Scott 


Follow on Twitter


Facebook - Start A Therapy Practice Page


Facebook - Scott's Personal Page


YouTube - Subscribe to Scott's channel and get video tips


Link up on Linkedin


Follow on Google Plus


Follow on Pinterest


Check Out Scott's Great Resources


Ecourse - Video Based Course - Start and Run a Therapy Practice


Ebook - Start and Run a Therapy Practice


Use My Therapy Note


Free Forms - Used in My Clinic


Free Marketing PDF Download


Free Client Tracking EMR Spreadsheet


FREE Ebook - What 150 Practice Owners Know - Get the Ebook by Taking My Survey - MUST have a private practice


Buy Survey Ebook - If you are not in private practice but want a copy of the Survey Ebook


Subscribe to Podcast on itunes and leave a review


Subscribe to Podcast on Stitcher

Direct download: 043_Paul_Gough.mp3
Category:Business -- posted at: 2:37pm CST

Jeff Stepen has his own app that he recently created called The Social Bunch App that helps kids with social communication difficulties.


He also has a podcast where he talks with therapists about what is going on in the industry of therapy.


Jeff is in private practice part time and works full time in a public school.


Here is what we cover:

  • What it takes to build an App - Time and Money

  • How his private practice has changed over time

  • How he markets his private practice

  • Software he uses to run his private practice

  • His Podcast - Conversations In Speech

  • Podcasts he listens to


Subscribe to Podcast on itunes and leave a review


Subscribe to Podcast on Stitcher

Direct download: 042_Jeff_Stephen.mp3
Category:Business -- posted at: 2:59pm CST

Dr. Jarod Carter is a Physical Therapist with a Cash PT practice. He also has a website a podcast and E-books that help other therapists start and run a Cash PT business.


Here is what we cover:

  • How he decided to start a Cash PT practice

  • How he grew his speech therapy business

  • Who to network with to boost your marketing

  • The right way to network locally

  • The types of clients and diagnosis he treats

  • How clients find him now

  • How he uses video to market his practice

  • How he bills his clients

  • How he found a part time assistant for his front office

  • How he writes progress notes

Direct download: 041_Jarod_Carter_-_Medicare_and_Cash_PT.mp3
Category:Business -- posted at: 11:55am CST

Debra Young is an Occupational Therapist and a certified specialist in environmental modifications, aging in place and assistive technology. Her business, EmpowerAbility, helps homeowners, renters, assisted living communities, builders, remodelers, architects, city planners, interior designers, state agencies and more to create a functional living and working space for those who are disabled.


Here is what we cover:

  • How she got into the home modification business

  • How you can get into the home modification business

  • What certifications you need and how to get them

  • How she finds clients

  • Where to find Request For Proposals RFP's for home modifications

  • The role a mentor played in the building of her business

  • Her webinars that she does for potential clients

  • Her webinars that she does for therapists who want to do home modifications

Direct download: Debra_Young_Finished.mp3
Category:Business -- posted at: 12:51pm CST

I have had the privilege of knowing Paul Potter for some time now. I have learned a lot from him in a mastermind group which we are both a part of.  He has truly inspired me with his integrity, goal setting and desire to serve others.


Paul is a physical therapist and mentor who lives in Nebraska with his wife, who is also a therapist. They have four grown daughters. For more than 35 years he successfully managed his own private practice.


He authored the book

On Fire: Ignite Your Passion with a Cash Therapy Practice.


He helps therapists fulfill their calling and create their dream practice at his website and his Functional Freedom podcast.


Here is what we cover:

  • Mindset and Marketing
  • Relationship marketing
  • The cash based practice and thought processes
  • Therapy and private practice as a noble calling
  • The future of therapy delivery and healthcare
  • The freedom of owning a private practice
  • Leaving a legacy
  • The 3 key areas Paul likes to help therapists with
  • Healthcare consolidation - Newspaper article from Scott's local newspaper


Direct download: 39_Paul_Potter.mp3
Category:Business -- posted at: 5:26pm CST

Fran Dicari is in the business of speech therapy. He has a background in business and marketing. His sister is a speech therapist. They put their heads together and started which is both a speech therapy private practice and a franchise that other therapists can buy into.

Here is what we cover:

  • The number one marketing tool that Fran uses
  • How he doubled his clients
  • The right way to market to potential clients
  • The importance of measuring and tracking your marketing efforts
  • Why Fran decided to franchise his practice
  • What therapists get from the Kidmunicate franchise
  • Recommended business books
Direct download: 038_Fran_Dicari_Speech_Therapy_Franchise_Kidmunicate.mp3
Category:Business -- posted at: 2:14pm CST

While this episode is geared toward the therapist who is considering opening a private practice, I know that therapists who already have a private practice will come away with many future action items for their utility belt too.  So listen in one and all.


What if you knew what to do before you started your private practice to ensure the success of that practice? What if you had super heroes waiting to help you out along the way?


Many therapists sort of wing it from the time they conceive of starting a private practice. Sure they may get the obvious tasks done like creating a Facebook page, visiting the doctors, taking out a loan, and renting a large space, but they may not get to some very important tasks which actually work to ensure the practice is going to be around for more than a year.


By the way, the obvious tasks I mentioned above often don't make a dimes worth of difference or in the case of taking out a loan and renting a large space may actually bankrupt you.


What if you knew what worked? Would you be compelled to do it? Before you answer yes you might want to listen to what I have to say. Don't blow off these suggestions or pick and choose which ones you want to follow. I am giving you a recipe for success. Change the ingredients and your success pie might come out looking like a pile of goo.


Don't forget to download the FREE Action Item Checklist to put on your fridge as a reminder of how to be successful.


Click Here To Get Checklist




Check Out Scott's Great Resources

Ecourse - Video Based Course - Start and Run a Pediatric Therapy Practice

Ebook - Start and Run a Therapy Practice

Use My Therapy Note

Free Forms - Used in My Clinic

Free Client Tracking EMR Spreadsheet

Get A Free Ebook by Taking My Survey - Must have a private practice

Join My Social Media Private Practice Groups on Facebook, Linkedin and Google +

Subscribe to Podcast on itunes and leave a review

Subscribe to Podcast on Stitcher


Don't Forget to Connect with Scott

Direct download: Action_Tasks.mp3
Category:Business -- posted at: 3:37pm CST

The Dudes Abide

So who are the Dudes?


Russell Cross is a speech therapist from the UK and works with the Prentke Romich Company whom he has been with since 1995. He is the owner of a number of US patents and his research interests are in corpus linguistics, machine syntax and assistive technology.


Chip Clarke is a speech therapist who has been in the assistive technology arena since 1989. Chip started a private practice called Asistive Technology Works, Inc which has now evolved into an AAC equipment distributor. Chip also consults with Prentke Romich.


The Speech Dudes website introduces them as Dude 1 and Dude 2 with a tag line that reads "The Edgy Side of Speech Pathology; sharp, profane, but never dull."


Reminiscent of Thing 1 and Thing 2 from Dr. Seuss, these two guys like to have fun.  I had a great time talking to them.


Their blog,, has been featured in the ASHA Leader magazine. The dudes describe the blog as a stream of consciousness.


 Here is some of what we cover:

  • How to fund AAC devices

  • Who needs to be in on an AAC eval? OT and Speech, Speech only?

  • Are the report requirements different for private practices versus a hospital or other facility

  • Eye gaze technology and AAC communication - What's coming

  • Difference between communication Apps and something more professional like Prenke Romich

  • Dude Notes - Recommendations by the Speech Dudes

Direct download: 036_Speech_Dudes.mp3
Category:Business -- posted at: 6:56pm CST

Barbara Kornlau has many irons in the fire. She is currently a professor at Florida A&M college, an experienced attorney, the founder and CEO of the Coalition for Disability Health Equity, and a consultant. Here is just a sampling of her certifications and accomplishments:



Be sure to check out her Linkedin page to see all of her accomplishments.


Here is what we cover:

  • Why she studied law and became a lawyer after receiving her OT degree

  • How she got into private practice

  • How she aquired contracts to provide therapy for new nursing homes

  • Her private practice experience and what she would do differently given the chance

  • Her advice for private practice partnerships

  • Her advice on what to do before you begin your private practice

  • How to find a good attorney - What questions to ask them to see if they are right for you

  • What to have that lawyer look at

  • Her thoughts on Direct Access

  • When you need a prescription and when you don't

  • A BIG marketing idea to get self pay clients

  • Her thoughts on keeping your on-line records and email safe

  • Her thoughts on the future of the Affordable Healthcare Act


Links Barbara is a CEU course presenter there

Office of Nation Coordinator - HIPAA - Get on their mailing list HERE

PCORI research

Barbara's email



Is Centralized Medicine Good?

Direct download: 035_Barbar_Kornblau.mp3
Category:Business -- posted at: 11:49am CST

Direct download: 034_Nicole_Sergent.mp3
Category:Business -- posted at: 1:18pm CST

Dr. Frederick B. Covington, OTD, is an Occupational Therapist, award winning inventor, lecturer and author. Following his graduation from Howard University, he began his career as an Occupational Therapist. His areas of expertise include pediatrics, school based intervention, autism, developmental disabilities, physical disability and dysfunction, technology and geriatrics. Holistic patient care is at the center of his practice.  His mantra is "treat the individual, not the diagnosis."

 Dr. Covington has grown his practice by marketing his expertise. He has appeared on radio shows speaking about childcare and development which gives him the opportunity to mention his private practice. His days spent as a professional musician has taught him how to promote himself and his practice.


 What We Cover:

  • How he works being a private pay cash based therapy provider

  • How he deals with insurance companies

  • How he researches the competition

  • The Youtube videos that have propelled his practice

  • Why he researches current events, studies and technology more than reading business books to help his practice

  • His IOT Session App which helps work on FM, Visual skills and handwriting.

  • How he developed his iOT app

  • How he marketed his app

  • His therapeutic music program - Therakey

  • His special project for the AOTA conference that will be shown there

  • What he did to get publishers to ask him to write a book

  • His positive influence on inner city youth and fathers


For the past decade Dr. Covington has honed his skills in the Washington, DC, Virginia, and Maryland areas by providing private/residential occupational therapy evaluations, school occupational therapy services, adaptive equipment assessments and safety/ergonomic home modifications. In addition, Dr. Covington has been recognized for his pediatric treatment methods for individuals with intellectual impairments, behavioral problems, ADHD, OCD, sensory integration deficits, learning disabilities and executive functional disorders. Having a passion for technology, Dr. Covington has developed multiple iPad, Kindle and Windows Mobile applications.

Direct download: 033_Dr._Frederick_Covington.mp3
Category:Business -- posted at: 3:15pm CST

Julie Entwistle is an Occupational Therapist who is a partner at EntwistlePower Occupational Therapy. She has grown her practice rather organically which has made it strong and successful. Julie's practice sees somewhere around 500 clients currently.


Julie, like most private practice owners, felt a disconnect when she was "working for the man" in big industry therapy. She says the company she as working for seemed to be working for the insurance companies and not those clients they were treating. 


After maternity leave (Julie has 4 children) friends began to ask her when she was going to go into business for herself. They told her "What do you have to lose." It was a question she took seriously.


Julie realized she had nothing to lose and much to gain by going into private practice. She didn't even have to let some of her referral sources know about her thoughts, they asked her when they could refer clients. 


Her solid reputation and hard "get it done" work ethic preceded her to the point that referral sources sought her out to treat their clients. 


Here is what we cover:

  • How she manages her practice

  • Why it is important to pay attention to government legislation

  • Why it pays to be ethical and responsible

  • Why she is trying to diversify her practice

  • Where she treats clients

  • Who her referral sources are

  • How she markets her practice

  • How she uses her website to generate referrals

  • How she uses videos that she creates to market her practice

  • What types of equipment she uses

  • What software she uses for paperwork

  • What she uses to invoice her clients

Direct download: 032_Julie_Entwistle.mp3
Category:Business -- posted at: 3:39pm CST

In this podcast I give 5 actionable tips that you can implement right now to help your private practice.


I have taken a short break from producing a podcast due to a new addition to my family. My wife and I had a baby a couple of weeks ago and the little bundle of joy has taken all of my extra time, but that is ok. I enjoy each of my children and they are a great motivation for me as an entrepreneur and to help other entrepreneurs. My actions in this realm do not go unnoticed by my children and my efforts are a great lesson for them. So, with that said, I appreciate your patience with my hiatus but let's get back to the task at hand.


Any time I put out information about marketing a private practice it gets a lot of attention. I am not deluded to think that you and everyone else is waiting with baited breath for my marketing tips. I think small business owners will read and should read all they can on marketing. I know I do.



Here are the 5 marketing tips

  • Website - Yes more website tips because your website is important

  • Video - Simple how to tips on creating a marketing video for your practiceGood Postcard

  • Facebook - How to be helpful and market your practice at the same time

  • Google Adwords - How I use my Google marketing dollar

  • Postcards - Sometimes old school is the best school. I tell you how to use a postcard for marketing

There are a couple of themes within these tips and with all marketing for that matter.

  1. What are your competitors or other similar businesses doing?

  2. Are you capturing your great ideas?


I continue to develop my attention to detail when it comes to how my competition or similar businesses market themselves. I try and notice this in my geographical surroundings and in the on line world. In this podcast I dive a little deeper into how I do that.


Once you start noticing these marketing details you must be capturing them in order to re-visit them for future use. I have mentioned that I use Evernote to do this and I cannot suggest enough that you do the same.


I would love to know your thoughts about how to market a private practice. What is working for you? Have you tried any of the suggestions I give in this podcast?

Direct download: 031_Needs_Music_Level.output.mp3
Category:Business -- posted at: 3:43pm CST

Overheard conversation:


Theraprenuer Wannabe:  "I really am burned out and fed up with working for the man. If I had more business skills and knowledge, I would start my own therapy practice. God just didn't bless me with a business mind. I mean, I can't even do long division. It's hopeless, so I guess I will just stay where I am."


Actual Theraprenuer:  "Have you thought about reading a few good books? I can recommend some that will get you started. I hear Scott Harmon has a good podcast and website that you can check out. I remember when I first started out. I didn't know much, but I have learned a ton about business since I started my clinic."


Theraprenuer Wannabe:  "Yeah, but that's you. You have a knack for that stuff. Not me. I'm hopeless. I can't go back to school to get a business degree."


Actual Therapreneur:  "You don't have to get a business degree. That would actually be a stupid thing to do. There is so much good information on the internet.  Plus, by reading a few really good books about business you could give it a go and get out of the rut you are in. You know, a lot of these big time business people never went to business school."


Therapreneur Wanabe:  "You really think I could give it a go? Yeah, maybe so. Imagine me...therapy practice owner. How cool would that be? No more working for the man. What did you say the name of that podcast was?"


OK, this was a fabricated conversation, but I am sure it has happened. Therapists who are riding the fence about starting a private practice are simply struggling with initiative. This is why I created this episode.


After I read a few articles about specific traits and characteristics that entrepreneurs tend to have, I wanted to expand on them and filter them through the lens of a therapy business owner. I also give a few book recommendations and a music review of therapy songs I recently came across on Youtube.


Here is some of what I cover in this episode:

  • 3 Must Read Books
  • The "One Thing" that should motivate you
  • What type of Mindset should a Therapreneur have?
  • Specific Traits of a Therapreneur
  • OT and PT Songs - Hey, what about Speech songs?
  • The Enneagram Personality Test - How do Therapreneurs score on it?

Dr. Karen Crilly is a physical therapist who owns and operates Casa Care Pediatric Therapy which is a brick and mortar private practice in North Carolina.


Karen has been a PT for 17 years.  She worked in a variety of settings before opening her private practice, the last of which was a women's and children's hospital as the lead PT.


 Some of what we cover:


  • How she started small and smart with no debt

  • How she did a business plan

  • How she did a market analysis

  • How her practice differed from the competition in her area

  • How she wanted to start cash only but was not able to

  • How she marketed her practice in the beginning

  • What she found worked best with marketing

  • The class she gives to the community that helps her marketing and revenue generation

  • How she does billing to insurance

  • What she uses to process credit cards and what Scott recommends

Direct download: 029_Karen_Crilley.mp3
Category:Business -- posted at: 12:31pm CST

Rebecca Cook is an occupational therapist and owner of a private therapy practice called The Right Step. She has 25 years of specialized experience in therapy and teaching horseback riding lessons. She has a slew of certifications from courses that she has taken over the years. Rebecca also provides Myofasial Release and Craniosacral Therapy. What she really enjoys though is providing therapy using a horse or "Hippotherapy".  Unlike therapeutic horseback riding which teaches the skills of riding a horse, Hippotherapy uses the movement of the horse as a means to therapy treatment and to reach specific therapy treatment goals.


Be sure to listen to the very end of the podcast for a little inspiration


What you will learn


  • Difference between Hippotherapy and Therapeutic Riding

  • How to become a certified Hippotherapist

  • How to become a certified Therapeutic Riding Instructor

  • Why Rebecca chose private practice to provide Hippotherapy

  • How she transitioned from her full time job to private practice

  • How she marketed her practice and aquired Hippotherapy clients

  • Her biggest source for referrals

  • Why Rebecca dissolved her partnership with her business partner

  • The part she played in Hippotherapy research at the University of Michigan

  • What type of documentation system she uses for her paperwork

  • Does private insurance cover Hippotherapy?

  • How she branched out and provided other types of therapy

  • The different types of therapy packages she offers

  • The automatic online scheduler she uses

  • Her experience billing Medicare for Hippotherapy

  • Her published research in AOTA on the effects of Hippotherapy on patients with Parkinson's

  • The books she has written about how to open a Hippotherapy private practice

Direct download: 027_Rebecca_Cook_-_Hippotherapy.mp3
Category:Business -- posted at: 9:35am CST

Mirla Raz is a speech therapist who has been in private practice for over 30 years. Her practice is called the Communications Skills Center and is located in Arizona. She has written many books on speech skills in children and has a very informative website at


Mirla has done interesting work in California, specifically at UCLA, treating hard cases of children in very tough situations. She later moved to Arizona and started working and gaining experience in her sister's private practice for about 9 years before she opened her own in 1990.


What you will learn:

  • How she got started in private practice

  • Her marketing strategy to pre-schools.

  • An explanation on how insurance companies trap you into accepting lower and lower fees.

  • How she diversifys her skills and revenue streams...and more

  • The 4 books she has written which can be found on Amazon.

  • How she began to write her ebooks in order to give parents what they wanted.

  • How she does presentations and webinars on the subjects that her books cover.

  • How she consults with other speech therapists to help them in their clinic skills.

  • How she consults with parents to go over IEP's to see if they are the best they can be.

  • How she consults with parents on how to implement different treatment techniques themselves.

Direct download: 026_Mirla_Raz.mp3
Category:Business -- posted at: 7:50pm CST

Dillen Hartley is an Occupational Therapist and Co-Owner with Niel Visser, PT of Advanced Therapy Solutions which has 4 outpatient Physical and Occupational Therapy clinics and building number 5. Dillen is also a presenter for the certification course of Interactive Metronome and Interactive Listening Systems. He is also Co-owner of the Development Learning Institute which is a web-based language, reading and learning program for children and parents.

Dillen had somewhat of a slow start as a small child but has more than overcome that. He received Occupational Therapy as a child which began his interest in becoming an OT. Dillen is from South Africa and came to the states as a travel therapist and now resides in South Carolina.

What you will learn:

  • How his time working for other companies paid off when starting his own practice

  • How his business launched and acquired start-up money

  • How they performed their market analysis for their geographical area before they started their practice

  • How he and his partner transitioned from their full-time job to private practice

  • How his business re-invented itself after 10 years

  • How important personal mentorship is

  • How his practice decreases therapist turnover in the therapists they hire 

  • How to create a positive and healthy work atmosphere

  • How to market to a client once they are on the caseload

  • The different EMR's they have used and what they use now

  • How they operate their billing

  • How they went from almost 20% cancellation rate to under 10% 

  • How the market their practice - So many tips here 

  • Books that Dillen recommends

Direct download: 025_Dillen_Hartley.mp3
Category:Business -- posted at: 2:06pm CST

Jeanine has been in private practice for over 30 years and has even written a very helpful book titled The Small Patient Practice: A Beginners Guide to Starting a Pediatric PT, OT or SLP Solo Practice. 

Jeanine has been a physical therapist in multiple states in the U.S. which gives her a unique insight into how therapy is conducted, billed and paid under different state systems.

After her active duty as a Physical Therapist in the Air Force she began her private practice in the Early Intervention (EI) system.


Here is what you will learn:

  • How she stumbled upon private practice by wanting to serve her local community

  • What motivated her to write her book: The Small Patient Practice

  • How to "get the coding right"

  • How she bills insurance companies

  • The main source she accessed to learn about billing regulations

  • How she aquired therapists to work for her

  • How she paid her therapists

  • Her best marketing tool

  • The importance of reading books about business

  • How she worked in Spain for a year and how you could too

  • The book that helped her realize how important her time is

  • Why you should not go cheapskate on educating yourself about running a small business

Direct download: 024_Jeanine_Colburn.mp3
Category:Business -- posted at: 1:49pm CST

Andy Dalziell (Pronounced Dee-EL) is a Neuro-Developmental therapist in Scotland who has had a brick and mortar practice since 2002. Andy specializes in providing specific home-based intervention programs for infants, children, adolescents and adults who have learning and/or behavioral difficulties, developmental delay or individuals who are under-achieving.


Andy has an eclectic practice and an exciting project in the area of movement. He calls this project “Better Movers and Thinkers” BMT.  This system was implemented by Andy with Olympians and Football players to train their minds and bodies for improved performance. He is now implementing this system in classrooms internationally.


Andy also likes to do on site practice and training at different facilities throughout England in Europe and Dubai. When I talked to Andy for this podcast he was fresh off a plane back from Dubai for a training that he had taught.


Here is what you will learn:

How he markets his practice.

Where most of his referrals come from

Andy’s other revenue stream.

What National Sport Named Andy a Movement Consultant for their team

The positive and negative affects of private practice on his family

The one thing that comes before money

Direct download: 023_Andy_Diezel.mp3
Category:Business -- posted at: 5:31pm CST

Jo has been doing therapy for 20 years and has had her own private practice since 2008 in Sydney, Australia.

She is also a counselor and career development consultant.  Jo founded a consulting practice in 2009 to help other therapists in private practice.  Her energy is infectious, and she has a great message about private practice.

 Jo started her clinic by taking the hardest cases and the most involved clients.  Then, put simply, she gave superb service and got results. Her referrals grew from word of mouth, and she soon had a waiting list.


Here is what you will learn:

  • The number one barrier for therapists who are just considering starting a private practice

  • What pushed her over the edge to begin a private practice

  • Why she doesn’t take or play the private insurance game

  • What she considers when hiring therapists for her clinic

  • What to put on your practice website

  • Her take on treating clients all day, everyday

  • How she helped implement an energy management training system that a corporation bought for $12,000

And so much more…

Direct download: 022_Joe_Muirhead.mp3
Category:Business -- posted at: 4:46pm CST

Carrie Clark is a Speech Therapist in Columbia, Missouri. She has a private practice clinic called The Children's Speech and Language Center. 

She also has a passive income website at

Carrie began her therapy career working in the public school system but became disillusioned due to the amount of work placed upon her and unreasonable co-workers. She began searching for a way out of her situation.  This lead her to both private practice and learning how to create passive income.


Here is what you will learn:

  • How she started and how she grew

  • How she did billing at the beginning and how she does it now

  • How she worked out a sublease with a local pediatrician office

  • Why she does not bill private insurance

  • How she generates passive income

  • Her thoughts on using debt to start a business

  • How long it took her to build up a full caseload

  • What types of marketing work best for her

  • Her take on giving presentations in the community

  • What she uses to write progress notes

  • Her advice for therapists starting to think about private practice

Direct download: 021_Carrie_Clark.mp3
Category:Business -- posted at: 8:07pm CST